Celebrity

Paulina Char: From Tower 28 to MPH Beauty in 2026

paulina char​

Paulina Char has built a career in the beauty industry that stands on its own. She is known to many as the younger sister of actress and singer Sofia Carson, but her professional life follows a different path. Paulina works behind the scenes in product development, helping to create makeup and skincare products that people use every day. Her story is one of steady work, specialized education, and a close family bond that supports everything she does.

Quick Biography

Detail Information
Poora Naam Paulina Daccarett-Char
Janam July 21, 1995
Umar 31 saal
Janam Ki Jagah Fort Lauderdale, Florida, USA
Rehaish Los Angeles, California, USA
Nationality American
Ethnicity Colombian-American
Walidain José F. Daccarett aur Laura Char Carson
Behen Sofia Carson (actress aur singer)
Education Loyola Marymount University (Business Administration), FIDM (Beauty Merchandising & Marketing)
Profession Beauty executive, product development manager
Companies Tower 28 Beauty, m.ph beauty
Net Worth $1 million – $3 million (Not publicly verified or officially reported )
Instagram @paudachar (250K+ followers)
Personal Life Shadi/bache public nahi. LA mein rehti hain.

Paulina Char’s Early Life and Family Background

Paulina Daccarett-Char was born on July 21, 1995, in Fort Lauderdale, Florida. Her parents, José F. Daccarett and Laura Char Carson, both moved to Florida from Barranquilla, Colombia, before starting their family. Growing up in a Colombian American household meant Paulina learned to value both her heritage and the opportunities around her. She and her older sister, Sofia, shared the same parents and the same values from a young age.

The Char family name carries history in Colombia. Paulina’s mother comes from a family known for business and community leadership in the country. That background gave Paulina a strong sense of where she comes from. She has spoken in interviews about growing up surrounded by tireless workers who put their hearts into everything they did. That example shaped how she approaches her own career today.

Fort Lauderdale itself played a role in her early life. The city has a large Latin American community, and Paulina grew up moving between American schooling and Colombian home traditions. The food, the language, and the family gatherings all became part of who she is. She has never hidden that side of her identity. It is simply part of how she describes herself.

Paulina Char’s Career in Beauty Product Development

Paulina Char wearing a black blazer and blue statement earrings at an awards event.

Paulina’s interest in beauty started early. She has said she was always the little girl going through her mother’s creams and makeup, begging her parents to buy every new product she saw on television. That childhood curiosity turned into a real career path. After finishing high school at Carrollton School of the Sacred Heart in Miami, she enrolled at Loyola Marymount University in Los Angeles. She graduated in 2017 with a degree in Business Administration and Management. That business background gave her skills in finance, operations, and strategy, which later became useful in managing product lines.

Business school alone was not enough for her. Paulina also studied at the Fashion Institute of Design and Merchandising, known as FIDM. There she focused on Beauty Industry Merchandising and Marketing. FIDM gave her technical knowledge in areas like retail merchandising, product positioning, and consumer trends in the beauty market. That combination of general business training and specific beauty education set her apart from many other people entering the industry.

Tower 28 Beauty Career

Paulina’s first job after university was at Tower 28 Beauty. She joined the brand when it was still very young, becoming one of its earliest employees. Tower 28 is known for clean, sensitive skin friendly cosmetics, and Paulina started out in product development and social media management. She was not brought in as a figurehead because of her famous sister. She worked hands-on across several parts of the business.

Over the years, Paulina grew with the brand. She moved up to become Senior Product Development Manager at Tower 28. Tower 28 grew from a small independent label into a brand sold in major retailers like Sephora. Paulina was part of that growth, helping to bring new products to life and seeing them loved by people around the world. That kind of scaling from a startup to a nationally recognized name is one of the hardest things to do in cosmetics. Being part of that journey gave her real experience that cannot be learned from a textbook.

Paulina Char’s Move to MPH Beauty in 2026

In 2026, Paulina left Tower 28 Beauty after eight years and joined m.ph beauty as its new Head of Product Development. M.ph beauty is a cosmetics brand founded by Mary Phillips, a makeup artist known for working with the Kardashian family. Paulina shared the news on LinkedIn, writing that she was excited to begin the next chapter and honored to join a brand founded by someone she called brilliant. She also expressed gratitude for her time at Tower 28, saying she was forever proud of what the team accomplished together.

This move shows that her skills are valued across different brands. Moving from one company to another at a leadership level is not easy. It requires a track record that other people trust. Paulina’s eight years at Tower 28 gave her exactly that.

Paulina Char’s Role as a Senior Product Development Manager

As a Senior Product Development Manager, Paulina’s job covers a wide range of technical work. Here is a simple breakdown of what that role involves in the cosmetics industry:

  • Managing supply chain timelines for raw materials and packaging
  • Expanding shade ranges to fit more skin tones
  • Coordinating safety testing to meet regulatory standards
  • Overseeing packaging design and sustainability choices
  • Working with labs on formula stability and performance
  • Collaborating with marketing teams on product launches

This is detailed work that requires patience and attention to regulation. It also needs a strong sense of what consumers actually want from a product. Paulina has described the joy of seeing a makeup product from start to finish and then watching it be loved by people in the real world. That mix of technical skill and consumer understanding is what makes her good at what she does.

Paulina Char’s Connection to Sofia Carson

Sofia Carson, born Sofia Lauren Daccarett Char, is Paulina’s older sister. Sofia is known for roles in Disney’s Descendants franchise, Netflix’s Purple Hearts, and a successful music career. The two sisters grew up in the same household and have remained close into adulthood.

Sofia has often spoken about Paulina in interviews and on social media. She has called Paulina her best friend and one of her biggest sources of stability. That kind of statement carries weight when it comes from someone constantly in the public eye. Paulina has been there for Sofia at red carpet events, film festivals, and international campaigns. She is not just a spectator at these events. Family members close to the sisters describe her as an active part of Sofia’s support system, offering both emotional grounding and practical help.

What makes their bond different from a typical sibling relationship is that their careers sometimes overlap. Paulina’s work in beauty and Sofia’s work in entertainment intersect around red carpet looks, beauty campaigns, and lifestyle content. That creates a working partnership on top of a personal one. They support each other’s careers without competing. Paulina has built her own professional identity while also being a steady presence in her sister’s life.

Paulina Char’s Personal Life and Interests

Away from boardrooms and beauty labs, Paulina keeps a fairly grounded personal life. She lives and works in Los Angeles, California, a natural hub for both the beauty industry and her sister’s entertainment career. The city gives her access to major beauty brands while keeping her close to family.

Paulina has shared some of her personal interests in interviews. She enjoys international travel and has an interest in architectural design. She also values wellness routines and mindfulness practices. Cooking and culinary exploration are another passion, which connects to her Colombian upbringing and the family gatherings she grew up with. Design sensibility plays into both her personal aesthetic and her work in product packaging.

Paulina has also been involved in philanthropy. She supports causes focused on youth education, women’s empowerment, and healthcare access. She has worked alongside Sofia on UNICEF initiatives, contributing time and advocacy toward child welfare programs. Family friends say their parents raised both daughters to see success as something that should serve a bigger purpose. That value system shows up in how Paulina talks about her charitable work, treating it as a responsibility rather than a public relations move.

Final Words

Paulina Char has built a career in beauty product development that reflects years of steady work and specialized education. From her early days at Tower 28 Beauty to her current role as Head of Product Development at m.ph beauty, she has focused on learning the business from the inside. Her connection to Sofia Carson is genuine and close, but her professional identity stands on its own. She shows that supporting a family member’s success and building your own path are not mutually exclusive. Her story is one of patience, skill, and consistent effort rather than a famous last name.

FAQs

Who is Paulina Char?

Paulina Char is an American beauty industry executive and product development manager. She is the younger sister of actress and singer Sofia Carson but has built her own career in cosmetics.

What does Paulina Char do for work?

She works in beauty product development. She was Senior Product Development Manager at Tower 28 Beauty for eight years and became Head of Product Development at m.ph beauty in 2026.

What did Paulina Char study?

She earned a Bachelor’s degree in Business Administration and Management from Loyola Marymount University in 2017. She also studied Beauty Industry Merchandising and Marketing at FIDM.

Are Sofia Carson and Paulina Char close?

Yes. Sofia has called Paulina her best friend. The sisters support each other’s careers and have worked together on philanthropic projects, including UNICEF initiatives.

Where does Paulina Char live?

She lives and works in Los Angeles, California.

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Nasir Ali

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